Discurso y redes sociales: ¿chamanismo o pseudochamanismo?

Resumen

Since the last century, the study of the figure of the shaman in the social and cultural field has acquired interest in the world of academia. Nowadays, with the appearance and consolidation of social networks, it is unavoidable not to delve into the reflection of this fertile terrain, which is used by different people under the label of digital shamans. In this sense, the objective of this article was related to analyzing the different discursive strategies of performing shamanism on social networks. In this way, the concept of shamanism was located from a historical and Andean perspective. Methodologically, Critical Discourse Analysis (CDA), proposed by Teun van Dijk and Norman Fairclough, was used as part of the qualitative approach. Finally, the results established two transversal lines; who define themselves as shamans and promote ancestral practices related to nature, and, on the other hand, shamans are identified who show content without a holistic vision and connection; However, both cases used social networks as a space to spread their messages and expand the spectrum of followers.